Health professionals across Norfolk and Suffolk are encouraging people to take six simple steps this autumn to reduce their risk of trips and slips.
Falls and fractures are a common and serious health issue, with falls continuing to be one of the top reasons that older people are taken to the emergency department at hospital.
In the UK, a third of people aged over 65 and half of people aged 80+ fall at least once a year.
To mark Falls Prevention Week, which runs from 21 to 25 September, NHS Norfolk and Suffolk Integrated Care Board (ICB) and partners have launched the Stay Steady and Safe campaign.
The campaign highlights six simple actions that can help people to stay on their feet and remain active and confident.
It also supports the NHS 10 Year Health Plan’s focus on prevention and helping people stay healthier and independent for longer.
The campaign encourages people to:
- Keep active and social by taking part in activities that improve strength, balance and mobility.
- Attend regular eyesight and hearing checks.
- Discuss any concerns about medicines with a healthcare professional.
- Make their home safer by removing potential trip hazards.
- Wear supportive, well-fitting footwear.
- Take extra care if they feel dizzy or unsteady.
Strength and balance activities are one of the most effective ways to reduce the risk of falls. Across Norfolk and Suffolk, residents can access a range of local classes and community activities. These are run in partnership with councils, health services and community organisations.
The UK Chief Medical Officers’ Physical Activity Guidelines have recently been updated and recommend that older adults aim for at least 150 minutes of physical activity each week. They also recommend activities that improve strength, balance and flexibility on at least two days a week.
Dr Mike Smith, Executive Medical Director at NHS Norfolk and Suffolk ICB, said:
“Falls are one of the most common reasons older people end up in hospital, but they are not an inevitable part of getting older. The evidence is clear that improving strength and balance is one of the most effective things any of us can do to reduce our risk.
“What I like about strength and balance classes is that they are practical, local and run in partnership with councils and community organisations, helping people stay independent, keep their confidence and carry on doing the things that matter to them.”
Alive West Norfolk, the leisure and cultural service at the Borough Council of King’s Lynn and West Norfolk, is one of many community providers offering free or low-cost activity classes across Norfolk and Suffolk. The sessions are designed to help people improve their mobility, strength and confidence.
Councillor Jo Rust, Cabinet Member for People and Communities, said: “We see first-hand the difference that regular physical activity can make to people’s confidence, mobility and overall wellbeing. Many people are surprised by how quickly simple strength and balance exercises can help them feel steadier on their feet and more confident carrying out everyday tasks.
“I’ve attended a No Impact Aerobics class at Lynnsport and was struck by the age range of those in attendance and how the class can be tailored for each individual’s ability and capability. I’d recommend it for those who want to give a class a try.
“Whether you’re returning to exercise after a break or looking to stay active as you get older, local classes provide a welcoming and supportive environment where people can improve their strength and balance while meeting others in their community.
“We’d encourage anyone who wants to stay active and independent for longer to explore what’s available in their local area and take that first step. This partnership work with the ICB aligns with our Marmot Place programme, supporting early intervention in helping people to live healthier lives.”
Many falls happen in and around the home. Simple changes can make a real difference. Removing loose rugs, clearing clutter from walkways, improving lighting and wearing supportive footwear can all help people stay safe.
The Stay Steady and Safe campaign is one of a number of activities taking place during Falls Prevention Week. It is supported by health, care, local authority and voluntary sector partners across Norfolk and Suffolk.
Residents can view the full checklist and find local support, including links to activity programmes across Norfolk and Suffolk, on the ICB website.
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Notes to editors
- Media partners are welcome to attend a local community exercise class, run by Alive West Norfolk. There will be the opportunity to speak with class participants and an instructor and capture photos. Please contact [email protected] for more information.